Apple is filling out its secretive European lab with poached Google AI experts
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Apple has created a secretive lab in Zurich dedicated to AI research.
The company has gone on a hiring spree, particularly targeting AI experts from Google.
The goal is to develop new AI models and products that can rival its competitors.
Although Google, Microsoft, and other major tech players have gotten a head start in the AI race with products like Gemini, Copilot, and more, the Apple is looking to turn the tables. The Cupertino firm has reportedly created a new secretive laboratory dedicated to AI research and is rounding up some of the best talent in the industry to lead it.
According to a report from the Financial Times, Apple has been on a hiring spree to fill out its new Zurich-based research laboratory known as “Vision Lab.” The tech giant has reportedly been advertising jobs in generative AI in two locations in the city, one of which a neighbor told the outlet they weren’t even aware of the office’s existence.
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