It’s official: Best Buy’s Black Friday in July sale is here and coming for Prime Day

Estimated reading time: 8 minutes

• Where Best Buy beats Amazon
• Best Buy’s July 15 bonus reward
• Best TV deal at Best Buy
• Why we like it
• More TVs on sale at Best Buy
• Best Apple deal
• Why we like it
• More Apple deals at Best Buy
• Best laptop deal at Best Buy
• Why we like it
• More laptops on sale at Best Buy
• Best headphones deal at Best Buy
• Why we like it
• More headphones on sale at Best Buy
• Best Dyson deal at Best Buy
• Why we like it
• More Dyson deals at Best Buy
• About The Author

UPDATE: Jul. 15, 2024, 10:25 a.m. EDT Best Buy’s Black Friday in July has officially kicked off. We’ve updated this list with most up-to-date deals from the retailer’s sale.

In the same way that Black Friday has become more of a season than a singular day, at this point, the entire month of July could aptly be called Prime Day season. Besides the shopping behemoth that started it all, it’s become tradition for other huge retailers like Best Buy to host a major sale event of their own — which coincidentally falls on or near Prime Day, of course.

Hot on the heels of Best Buy’s 4th of July sale, the retailer is hosting Black Friday in July sale from July 15 through 17. (Did anyone put money on that?) That not only sucks up some attention from actual Prime Day on July 16 and 17, but also offers one extra day for shopping — though a huge chunk of Prime Day deals are already live on July 15.

Now that Best Buy’s sale has officially begun, we’re sorting through the retailer’s Prime Day-esque deals. Plus, based on past Best Buy sales, we can pretty confidently predict the categories where the tech retailer will outshine Amazon.

Where Best Buy beats Amazon

Amazon’s discounts cover a wider variety of product categories, but Best Buy has a history of beating Amazon’s deals in several major tech categories. Best Buy tends to have a more reliable slew of TVs and laptops on sale, especially compared to Amazon’s smaller variety of laptop brands and iffy third-party sellers. Meanwhile, Amazon typically wins when it comes to the home and kitchen category, including robot vacuum deals.

Best Buy doesn’t gatekeep its deals quite like Amazon does, generally leaving most discounts available to the public and reserving a handful of exclusive discounts on premium brands like Samsung or Dyson for paid My Best Buy members. Amazon does, however, surprise some shoppers with access to invite-only deals, which features some pretty jaw-dropping price cuts on items like headphones or Fire TVs that you definitely won’t find anywhere else.

Best Buy also hosts regular “Best Buy Drops,” a feature found only on the retailer’s mobile app. Drops give mobile shoppers exclusive access to discounts on high-profile products in categories like gaming, cheap TVs, fan-favorite pop culture merch, high-profile hair tools, kitchen gadgets, and more. As long as you have the Best Buy mobile app, you can preview what’s coming so that you’re ready to click “add to cart” when the deal goes live.

Check out our favorite Best Buy deals below and our running list of the best Prime Day deals in every category. We’ll be looking closely for Best Buy deals that match or beat Amazon pricing.

Best Buy’s July 15 bonus reward

Right as the sale begins, Best Buy is offering a special cash back offer for 24 hours. When you spend $500 on select computing, home theater, and appliances, you’ll receive a $25 bonus reward. To enjoy the savings you must have a My Best Buy account — including the free option.

Best TV deal at Best Buy

Why we like it

If you’re eyeing a Fire TV this Prime Day season, don’t automatically opt for the Omni on name recognition alone. While Amazon’s own in-house Fire TVs are on sale, you definitely won’t be seeing one of those 75-inch bad boys go on sale for less than $500. However, Toshiba’s well-reviewed C35 Fire TV is a different story. Sure, the C350 is admittedly a basic 4K TV, but it’s definitely decent enough for casual watching or light gaming, especially if you care more about getting the biggest screen for your buck over specs.

More TVs on sale at Best Buy

Insignia 50-inch F30 4K Fire TV — $209.99 $299.99 (save $90)

TCL 55-inch Q5 QLED 4K TV — $229.99 $449.99 (save $220)

Toshiba 43-Inch V35 LED Fire TV — $139.99 $189.99 (save $50)

LG 55-inch 85 Series QNED 4K TV — $599.99 $1,099.99 (save $500)

Pioneer 65-inch 4K TV — $329.99 $499.99 (save $170)

Sony 65-inch Bravia 8 OLED 4K TV — $2,299.99 $2,799.99 (save $500)

Insignia 70-inch F30 4K Fire TV — $399.99 $499.99 (save $100)

Samsung 77-inch S90D OLED 4K TV — $2,999.99 $3,699.99 (save $700)

Best Apple deal

Why we like it

The iPad Air from 2022 was the first Air to wield the snappy M1 chip that powers several MacBooks and iPad Pros. With it, the 5th generation Air performs about 60 percent faster than the older Airs, making undertakings like 4K video editing, 3D designing, or graphics-heavy gaming a breeze on the most portable iPad. The 5th gen Air also sees upgrades like an Ultra Wide 12MP front camera and faster wireless connectivity.

More Apple deals at Best Buy

Apple Watch Series 9 (45mm, GPS) — $329 $429 (save $100)

Apple iPad, 9th generation, 10.2-inch (A13 Bionic chip, 64GB, WiFi) — $249.99 $329.99 (save $80)

Apple iPad mini, 8.3-inch (A15 Bionic chip, 64GB, WiFi) — $399.99 $499.99 (save $100)

Apple iPad Air, 10.9-inch (M1, 256GB, WiFi) — $499.99 $749.99 (save $250)

Apple iPad Pro, 11-inch (M2, 128GB, WiFi + Cellular) — $699 $999 (save $300)

Apple iPad Pro, 12.9-inch (M2, 256GB, WiFi) — $899 $1,199 (save $300)

Apple MacBook Air, 13.6-inch (M2, 8GB RAM, 256GB SSD) — $799 $999 (save $200)

Apple MacBook Pro, 14-inch (M3, 18GB RAM, 512GB SSD) — $1,699 $1,999 (save $300)

Apple MacBook Pro, 16-inch (M3, 18GB RAM, 512GB SSD) — $1,999 $2,499 (save $500)

Best laptop deal at Best Buy

Why we like it

For $150 less than the 14-inch MacBook Pro, you can bump up to a 16-inch display with OLED backlighting by snagging the Asus Vivobook Pro during Best Buy’s 4th of July sale. That beast of a display comes with a NVIDIA GeForce RTX 4070 graphics card and runs a 120Hz refresh rate, making it one of your best bets for securing a high-powered work laptop that’s just as upstanding for gaming.

More laptops on sale at Best Buy

HP Envy 2-in-1, 14-inch (AMD Ryzen 5, 16GB RAM, 512GB SSD) — $529.99 $879.99 (save $350)

Microsoft Surface Laptop Go 3 (Intel Core i5, 8GB RAM, 256GB SSD) — $599.99 $799.99 (save $200)

Dell Inspiron 2-in-1 Touch Laptop, 16-inch (Intel Core i7, 16GB RAM, 1TB SSD) — $849.99 $1,149.99 (save $300)

Acer Nitro V ANV15-51-789J, 15.6-inch (Intel Core i7, 16GB RAM, 512GB SSD) — $849.99 $1,099.99 (save $250)

Microsoft Surface Laptop Studio 2, 14.4-inch (Intel Core i7, 16GB RAM, 512GB SSD) — $1,999.99 $2,399.99 (save $400)

Best headphones deal at Best Buy

Why we like it

Despite every pair of AirPods dropping to record-low pricing the week before Prime Day, your itch for a pair of budget ANC earbuds may still not be scratched by the price tags that still exceed $100. You can find a solid alternative in the JBL Tune Buds True — at $69.99, they’re just $20 away from the lowest they’ve ever dropped, which was only seen during the 2023 Black Friday season. The Tune Buds True can last for up to 32 hours on a single charge, unassumingly booming bass, and honestly, look a lot like the AirPods Pro.

More headphones on sale at Best Buy

Samsung Galaxy Buds2 Pro wireless earbuds — $119.99 $229.99 (save $110)

Sony ULT Wear wireless headphones — $159.99 $199.99 (save $40)

Beats Studio Pro — $299.99 $349.99 (save $50)

Bose QuietComfort Ultra wireless headphones — $349 $429 (save $80)

Apple AirPods Max — $449.99 $549.99 (save $100)

Best Dyson deal at Best Buy

Why we like it

As one of the newer models in Dyson’s “Detect” line of cordless stick vacuums, the V15 has powerful suction. Crucially, it also has the laser attachment, which lets you go full search-and-destroy mode on dust hidden around your home. This vacuum also comes with 10 different cleaning attachments and a two-year warranty. This vacuum is on sale for a similar price at Amazon ahead of Prime Day, but only from third-party sellers.

More Dyson deals at Best Buy

Dyson Cool Gen1 TP10 Purifier — $329.99 $429.99 (save $100)

Dyson Ball Allergy Plus Upright Vacuum — $379.99 $599.99 (save $220)

Dyson Airstrait Straightener — $399.99 $499.99 (save $100)

Dyson V11 Plus Cordless Vacuum — $449.99 $569.99 (save $120)

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