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Last year marked a significant shift in the smartphone landscape as Samsung, after a long reign, lost its top spot to Apple for the first time in over a decade. Since dethroning Nokia in 2010, Samsung had been the undisputed leader in the smartphone world. However, the tides turned in 2023 when Apple swooped in and claimed the crown, ending Samsung’s impressive 14-year run at the helm.
For the past five months, Samsung has been playing catch-up, firmly holding onto the second position behind Apple. But with the recent launch of their new Galaxy S24 lineup, the question on everyone’s mind is whether Samsung can reclaim its former glory.
Fresh sales data suggests that Samsung is making strides towards regaining its dominance. According to Counterpoint Research, in February alone, Samsung sold a staggering 19.69 million smartphones, securing a solid 20 percent share of the market. This surpasses Apple’s sales of 17.41 million units, giving Samsung a competitive edge.
The surge in Samsung’…
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