You won’t like this, but Netflix’s password-sharing crackdown worked
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Netflix added 9.33 million customers in the first quarter of 2024.
This influx of new subscribers is attributed to the company’s password-sharing crackdown and a strong slate of original programming.
The streamer plans to cease reporting subscriber numbers in Q1 2025.
Last year, Netflix implemented a crackdown on password sharing in an effort to boost subscriber growth. Although users hated the idea and company executives feared backlash, Netflix’s move has been a resounding success.
Bloomberg reports that Netflix saw a 9.33 million jump in customers in the first quarter of 2024. Analysts predicted the streamer would add around 4.84 million by this time, meaning Netflix nearly doubled estimates.
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